Retail & Consumer Goods
Overview

Customer Engagement & Marketing Solutions on AWS

Maximize marketing and sales effectiveness with access to unmatched insights and AI-powered solutions along every step of the consumer’s journey.
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Overview

Driving Retail and Consumer Goods Innovation with generative AI

Through AWS and AWS Partners, retail and consumer goods companies gain access to enterprise grade security and privacy, cutting edge foundation models, and applications powered by generative artificial intelligence (AI).

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Make meaningful customer interactions

 

With customer engagement solutions on AWS, gain deep insights to know, reach, serve, and reward your ideal customers.

Benefits

Unify siloed customer data from any source with purpose-built services that help you create accurate customer profiles that can be used to target and reach your ideal customers.
Increase conversions with engaging, personalized web, app, and campaign recommendations, and create transformative experiences with copy and imagery powered by generative AI.
Improve advertising planning, activation, measurement, and optimization to help reduce customer acquisition costs and maximize returns.
Quickly and efficiently provide accurate customer support using AI-powered contact center solutions.

Retail use cases

Customer 360

Collect and analyze consumer data from multiple systems and partners to improve customer segmentation and more effectively target consumers across channels.

Personalization

Use artificial intelligence and machine learning to personalize recommendations across email, your website, and more.

Retail media networks

Build the advertising infrastructure to reach and engage shoppers, whether that means shopping online, in stores, or browsing an app.

Chatbots & virtual assistants

Create virtual assistants to provide shoppers and employees with answers and products.

Retail services and solutions

Amazon Bedrock

Easily build and scale generative AI applications with a choice of high-performing foundation models (FMs) from leading AI companies through a single API.
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Guidance for customer data platform on AWS

Build a customer data platform (CDP) on AWS from a broad range of sources.
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Guidance for a modern contact center for retailers on AWS

Quickly build a modern, scalable contact center on AWS to help consumers more efficiently.
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Guidance for a virtual personal stylist on AWS

Create an AI-generated virtual personal stylist to provide a convenient and personalized styling experience for retail consumers.
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Key retail partners

  • ActionIQ

    ActionIQ is a CDP data platform for business, marketing and analytics.

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  • Braze

    Braze replaces decades-old databases and poorly integrated internal and external tools with live views of every customer, highly intuitive customer journey building, in-the-moment campaign optimization, and more.

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  • Sprinklr

    Sprinklr helps the world’s biggest companies make their customers happier across 30+ digital channels — using industry-leading AI to create insight-driven strategies and better customer experiences 

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  • Mercado Libre

    Mercado Libre achieves accurate, automatic translations at scale using Amazon Translate

    Mercado Libre, a large eCommerce and payments company in Latin America, translates English ecommerce listings to Spanish and Portuguese at scale using Amazon Translate.

    Read the case study | Explore all AWS for Retail case studies

  • Pinterest

    AWS is How: Pinterest Lens helps pinners find and buy the perfect item

    To provide shoppers with a wide selection, Pinterest powers its fast and accurate visual search by running a sophisticated machine learning engine rooted in years of computer vision work.

    Read the blog | Explore all AWS for Retail case studies

Customer stories

The Coca-Cola Company Transforms Consumer Experiences with Unified Consumer Data Solutions Built on AWS

Coca-Cola built its Consumer Data Service (CDS 2.0) on AWS, unifying over a billion consumer data points across 200 brands so they can get better consumer insights and scale marketing campaigns within weeks instead of years.

Read the case study

Coca-Cola

Morrisons delivers a self-serve contact center in 8 weeks on Amazon Connect

Morrisons used Amazon Connect to deliver a self-serve contact center in 8 weeks to better service its 11 million weekly customers.

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Morrisons

Cencosud uses Amazon Personalize to enhance the digital shopping experience

Cencosud, Chile’s largest retail company, chose Amazon Personalize to optimize their online shopping experience for customers by recommending products that would boost user engagement.

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Cencosud

Danone Indonesia unifies customer data to drive engagement and retention

Danone Indonesia leveraged AWS Competency Partner, Treasure Data, to consolidate fragmented data sources, creating a unified customer view, improving targeted marketing, lowering cost per lead, and enhancing customer engagement.

Discover how

Danone

Automate Product Inventory Updates to Customers Based on Their Interests

Discover a solution that automates the process of capturing your customers’ interests in a product category so you can tailor your marketing messages.

Read the blog | See all resources

Updates

Consumer goods use cases

Collect and analyze consumer data from multiple systems and partners to improve customer segmentation and more effectively target consumers across channels.

Gain better insights and improve the efficiency of advertising and marketing spend using AWS Clean Rooms and Amazon Marketing Cloud.

Improve consumer interactions, increase flexibility, and drive down costs with advanced cloud-based contact center solutions.

Optimize trade spend and focus investments on trade promotions that help them meet revenue growth goals.

Consumer goods services and solutions

Key consumer goods partners

  • Anaplan

    Optimize trade promotion management by collaboratively planning at aggregate and detailed levels, and easily add promotions, campaigns, and products without delay.

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  • Treasure Data

    Treasure Data combines customer data across data silos to build a complete view of every customer, segment audiences, and predict likelihood of customer churn, purchase, click, or conversion.

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  • Asper, a Fractal Company

    Apser, a Fractal company, helps unlock revenue growth potential up to 8-10% at the intersection of Demand and Supply.

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Amazon services

With AWS, it's also easy to integrate other offerings from Amazon that are designed to help retail and consumer goods customers deliver frictionless shopping experiences online or in store.

Amazon Ads

Achieve your advertising goals while helping customers find the products they're looking for at every stage of their journey.

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Amazon Marketing Cloud

Leverage highly-differentiated Amazon signals to generate unique insights, model new audiences, and activate more relevant campaigns with Amazon Ads—without sharing or moving your data.

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Guidance for Customer Data Platform on AWS

Build a customer data platform with data from a broad range of sources, including contact centers, email, web and mobile entries, PO transactions, and CRM systems.

Learn more